HALF-EVIL

HALF-EVIL IS A CHICAGO BASED STREETWEAR BRAND RUN BY THE DYNAMIC DUO OF SAM & GEORGE , IVE BEEN LUCKY ENOUGH TO WORK FOR BOTH OF THEM FOR SOME TIME NOW ,HERES A QUICK BREAKDOWN OF SOME WORK IVE DONE FOR THEM AND THE PROCESS BEHIND IT.

HALF-EVIL CRANE GAME

WHEN SAM APPROACHED ME WITH THE IDEA OF MAKING A CRANE MACHINE I JUMPED AT THE OPPORTUNITY. SOME OF THE INSPIRATIONS OF THE DESIGN WERE SUPER MARIO, MARIO SUNSHINE AND SONIC PINBALL. THE ORIGINAL IDEA WAS A CASTLE WHICH IVE INCLUDED AND THEN LATER EVOLVED INTO THE PINBALL MACHINE DESIGN IT ENDED UP AS. THE TWO DEVIL DESIGNS ARE NODS TO SOME OF THE MANY DESIGN STYLES IVE RECREATED THE DEVIL CHARACTER IN FOR SAM. OVERALL THIS WAS SUCH A FUN PROJECT TO WORK ON AND THEN SEE COME TO LIFE (EVEN WITH THE SLIGHT PRINT COVERUP). THANK YOU AGAIN TO SAM FOR TRUSTING ME TO PUT THIS ALL TOGETHER

HALF-EVIL X YEASTIEBOYS

WHEN I WAS CONTACTED BY SAM TO WORK ON THIS DESIGN FOR THE COLLAB BETWEEN YEASTIE BOYS AND HALFEVIL I WAS SO EXCITED ! IM A BIG FAN OF BAGELS AND WHITE CASTLE SO THOUGHT THE IDEA TO CREATE A GRAPHIC TO MERGE THOSE IDEAS TOGETHER WITH THE HALF EVIL DEVIL MASCOT AS A WELCOME CHALLENGE.

HALF-EVIL X FAMILYSTYLE

THE IDEA BEHIND THIS DESIGN WAS TO REPRESENT EACH BUSINESS AS THEIR OWN CHARACTER. EACH SMILING AND HOLDING AN ITEM TO REPRESENT THEM, HAVING THE OWNERS OF EACH BRAND TURNED INTO CHARACTERS & PRINTED ONTO TEES AND OTHER GOODS